Let’s Talk about the hype about Tik Tok and what will bring to your business if you open the channel, continue making video content or simply for your personal use..
Hashtags are rightfully considered an integral part of Tik Tok advertising campaigns. Using the right keywords and hashtags provide an effective option for new viewers, Hook or keep your current clients on the experience and increase the channel’s reach.
The main trick is to avoid mistakes when adding hashtags.
Some Tiktok hashtags best practices that help growth
- Assess your niche. Before launching into the tagging party on TikTok, review your niche, read their posts, watch videos and see what hashtags are used.
- Review your competitors and see what tags they are using.
- With these ideas, you can create a custom hashtag around your content and encourage your followers to use the hashtags in resharing more like doing a hashtag challenge and hopefully gaining more views and followers.
- Make sure that the hashtags relate to your content and campaign. Many content creators fail to focus on their consumers, specially when a trend is in. Not everythign works for your Ideal Client.
- Please keep it simple to enable memorizing. When it is too long and complex, it is hard to understand and might not trend.
The most Common TikTok Hashtags Mistakes
Using too many hashtags
Using too many hashtags breeds confusion and misdirection and hinders your ideal audience from finding you.
As a rule, use niche-based, and community-based hashtags. Use hashtags in moderation. Under one video, it is enough to add 5-8 hashtags that really work for your page (you can track the effectiveness of tags in the statistics of the TikTok account) and are relevant to the topic of your video. Additionally, ensure that the hashtags are related to your content/brand before using them on your video(s).
Using high-frequency hashtags
Hashtags can be divided into three categories when it comes to their ‘frequency’.
- High-frequency – hashtags with over 100 thousand views per each.
- Mid-range – they gain from 10 to 100 thousand views.
- Low-frequency tags are rarely used in TikTok (they have up to 10 thousand views).
Failing to use hashtags popular in your industry
Popular hashtags are always the most used hashtags on TikTok. By specifying relevant tags in the TikTok search field, you will immediately find your competitors. This will come in handy when looking for new video ideas, as well as strengthening your marketing strategy.
Marketers often tend to limit their content to only trendy hashtags, undermining the impact of community-centered hashtags.
So, ensure you use hashtags that other entrepreneurs in your niche use to reach your target audience.
Using only trending hashtags
Why limit yourself to trends?
It’s easy to think you have to use only trending hashtags, especially when you’re new on TikTok.
Even though trending hashtags may bring some traffic to your profile, it may limit the chances of your desired brand audience finding you.
Instead, use a mix of trending hashtags and more hashtags that relate to your brand.
Lost Message for your Sales Plan
The TikTok audience discovers new content by hashtags because they are an important source of traffic for any channel.
The viewers you attract are potential clients of your company.
Hashtags help filter your videos, making them be easily found by your target audience. Search suggestions are made based on which words a user entered into the search bar. If your tagged content is relevant, you get additional views.
Thinking hashtags guarantee success
Hashtags will not do everything for you, it’s not magic.
Even the right selection of tags is not a guarantee of popularity and success on the platform. Content and quality play a decisive role.