Goals can help you focus on what you want to accomplish with your marketing efforts and help you keep a record of your progress over time. You may already have an idea of what you would like to achieve, but taking the time to write down your goal will help you later when you build your ads.
Goals will vary based on the size and stage of a given business. Sometimes the goal it’s important to your marketing efforts, like:
- increasing brand awareness
- or generating leads.
Whatever your goals are, they should be
- specific
- measurable
- achievable
- relevant
- time-bound.
There are three objective categories in Ads Manager. Let’s learn more about them.
Awareness
Consideration
Conversion
- Awareness: Help generate interest in products or services. Increasing brand awareness is about telling people what makes a business valuable.
- Consideration: Get people to think about what a business offers and seek more information.
- Conversion: Encourage people who are interested in a business to take a specific action, such as filling out a form or making a purchase.
What are Facebook Ads campaign goals and objectives?
- This campaign goal enables your brand to generate more foot traffic and drive sales at all locations.
- If your business has a single brick-and-mortar store, use the Reach objective to optimize your ads instead.
- When you pick an objective that meets your campaign goals, Facebook Ads automatically optimizes your ads for delivery.
Design your ad with your objective in mind
It’s important to select photos or videos for your ad with your objective in mind to prompt people to take the action you’re looking for.
Consider Facebook ” META for Business” questions when designing your ad:
- What am I advertising that will help achieve my business goals during the period my ad will run?
- What kinds of images, videos and short text can help me achieve my business goals while being presented in the available ad formats?
- Who are my ads meant for, and how can the creative captivate the audience I’m targeting my ad to?
CONCLUSION
There are three categories of ad objectives: awareness, consideration and conversion.
- Awareness: Generate interest in your product or service.
- Consideration: Get people to think about your offerings and seek more information about them.
- Conversion: Encourage people interested in your offerings to buy or use your product or service.
