When planned and executed properly, you can reap these benefits of organic social media:
Sharing your brand story to a wider audience for free.
Establishing your brand’s personality, values, and positioning
Building and strengthening connections with your customers and prospects by sharing informative, inspiring, entertaining, and shareable content
Engaging with your customers: Supporting your customers with their concerns or questions
Cultivating a community surrounding your brand
STRATEGY
Develop your focus on creating a Marketing Plan involving your current followers
See the Insights, behaviors and stats
When planned and executed properly, you can reap the benefits of organic social media
2. CONNECTION
Posting content on social media to engage with your audience. by sharing informative, inspiring, entertaining, and shareable content. It helps you strengthen your connection with your customers at scale.
3. STORYTELLING
Tell your brand story STORYTELLING is big when it comes to relating to each other. Your STORY is important because people are now buying based on the experience, what you bring to the table, your journey.
4. BRANDING
Increase the interaction so your branding can grow within their own network. Engaging with your customers
Asking questions, polls or even in the stories ask for feedback. Followers love that, and it opens doors to sell as well as to increase your numbers (KPIs)
5. COMMUNITY
Cultivating a community surrounding your brand By bringing a community together, you nourish and help within your location Online work brings the offline and online fusion while increasing exposure
As business owners, we tend to do or perform as best as we could with the tools given. When you start the entrepreneurial world, nobody gives you the keys to the end goal or the way to keep the “eyes on the prize”. In our Small Business Strategy series we will be talking about “Propostion”
What a Business Value Proposition is and why it is important
•••
Your value proposition is the promise you give to customers that you will deliver something of value to them.
It’s a statement that explains:
(1) the benefit you offer;
(2) who will benefit; and
(3) why you are the best choice to deliver that benefit.
What Is a Value Proposition in Business Development?
As you develop your business, your value proposition defines both the purpose of your business and your relationship with your customers. It should be clear and concise.
To create an effective value proposition, you need to know and understand your target demographic. Ask yourself:
Why are you the best business to solve that problem?
What benefit will customers gain from working with you?
Once you understand your customers’ needs and values, you’ll be able to create a value proposition that appeals to them.
How to determine your marketing value proposition?
Establish the benefits of your product or service
Communicate the value of these benefits
Pinpoint a problem a consumer could be facing
Relate the problem to the value provided by your product or service
Revisit the Vision Statement
Your business vision statement is the starting point for any business development planning, as it’s the core of your inspiration and motivation.
Evaluate Your Business
This second step of your development plan involves examining the current position of your business. First, the easy part.
What are your business’s three best strengths right now?
And what are your business’s three areas of weakness?
Use the SWOT diagram to have all these detailed and worked on.
(1) the benefit you offer
Define your customer by getting to know everything you possibly can about him or her. Think carefully about your product or service.
Exactly who would want to purchase it?
prospective customers about:
What companies they like
What they look for in an industry-specific product or service
What type of language resonates with them
(2) who will benefit
Consider what challenges or pain points your customers have and how you are addressing those problems. Think about both the practical and psychological benefits your solution provides.
For example, if you’re a property management firm, you aren’t just buying and selling real estate on behalf of your customers. Hopefully, you also offer specific advice that makes them feel their money is safe and well-invested.Brand messages should be reinforced throughout many – if not all – of the touchpoints in your customer’s journey with your brand.
(3) why you are the best choice to deliver that benefit
Consider what challenges or pain points your customers have and how you are addressing those problems. Think about both the practical and psychological benefits your solution provides.
If you have one, your value proposition should also include your unique selling proposition, or the thing that sets you apart from all of your competitors.
Value Propostion Examples
SHOPIFY
Shopify’s customer value proposition essentially says that it can do everything you need it to, all on a single platform. This speaks to some of the fundamental needs and concerns of someone who’s starting a new business: it can all get real overwhelming, real fast.
The company’s website says that the platform supports customers “from first sale to full scale,” and features everything you could need to start, sell, market, and manage your business.
To back it all up, those four items have their own page in the website’s main navigation, allowing users to directly explore how Shopify can help with each of those facets of starting, running, and growing a business.
CROSSROPE
Crossrope is a unique jump rope with a very clear product value proposition. They flat-out say that they’ve perfected the jump rope with “meticulous engineering” and “hours of testing.”
It’s clear that the makers behind the Crossrope have put a lot of work into it, and they clearly explain the elements of their design that make these workout tools unique and high-quality.
The company also has clever names for the two types of Crossrope: the “Get Lean” set and “Get Strong” set. These differentiate the two types while clearly stating the benefit for the customer.
Manitobah Mukluks has a more purpose-driven story and brand value proposition than many other ecommerce stores.
On the homepage of the website, you’ll learn that the company is Indigenous-owned, with products that are handmade by Indigenous artists who receive 100% of the proceeds. Throughout the website, the team at Manitobah Mukluks does a great job of weaving the stories of their ancestors throughout the brand’s products.
Many business owners and new start-ups really believe they know the true meaning of “SEO.” But quality SEO requires a solid investment of time, research, financial resources, and (sometimes) a big buy-in to see real results.
What many do not understand, is the long term results that great SEO can drive into your business and marketing strategy.
Even the best-intended, most perfectly-executed campaigns can get derailed or just don’t work out as we planned. Many organizations waste costly financial resources in this area. SEO is clearly important for today’s business, but it is not essential and not worth the allocation of budget, unless you are willing to do this one SIMPLE thing:
PRIORITIZE
Many organizations or companies should prioritize their business vision and strategies in order for them to ma,ke the wise decisions to make it through. The economics of the area or the product fluctuates according to many factors. There as business owners, they should plan for the worst hoping for the best… but always with a strategy in place!
1. Define Clear Goals.
Clear and defined goals help everyone in an organization or corporation perform at their very best. The peak of perfection hits when all contributors are working on the same page, at the same moment.
The reality is that not every SEO professional and business owner is using the same set of metrics and blueprints. Some start slowly down one strategical path, while others jump head-first in the opposite direction.
The relationships among the content team should foster clarity, proactivity, and consistency. There can be no one-way streets. As the founder of ASTA, I have learned quite well the cadence and fluidity necessary between small business owners and the agency.
Some business owners lack the knowledge or the patience to see content creation as a business transaction – one that requires a lot of education and mutual support from each partner. ASTA is an expert, but that expertise comes along with years of experience, a commitment to communication, a clear vision with each business, and most importantly, good interpersonal relationships with all business owners.
2. Define Roles.
Collaborating efficiently can be one of the biggest challenges to moving your SEO efforts forward effectively. Roles should be clearly defined in order to get the most out of every strategy meeting and goal.
Incorrectly or loosely defined roles, where pertains to copy writing, SEO strategy, web updates, social media management, and project management can result in detrimental financial losses for business or nonprofit owners.
It’s important to know who will be responsible for each piece of the puzzle, what each step entails, and the full scope of work for the campaign or business. If you choose a company like ASTA, great! Most likely you will meet the team first, then have strategic meetings and reviews every quarter in order to establish subsequent deadlines, review scope of work and strategy, and deep dive into metrics – aka results! And with everyone on the same page!
3. Work with a plan.
Smart business owners must take the time to develop a plan to ensure open lines of communications, strategic analysis and pivoting, and timely receipt and review of reporting to stay on top of what’s working and what’s not.
ASTA Business
As a business owner, great focus should be devoted to building a workable plan with concise but thorough details for action: the strategy. SEO strategies and processes change constantly. The goal is to get a Minimum Viable Product (MVP) out the door and get to the business of monitoring the impact on metrics.
Once you are armed with data, you can move forward. Being able to show the impact to KPI can help you get the buy-in for the resources you need.
Developing an agile SEO strategy will involve incremental iteration and the breaking down of complex and overachieving projects into small, frequent changes. This will enable you to properly measure continual progress.
This approach will result in better results and increased authority. Again, your plan must have the space and flexibility to constantly change according to what is working at the moment. For this reason, it is critical for your development team and business owner to be on the same page at all times.
4. CONTENT
Content – for websites, social media, or even for your marketing e-blasts – is a crucial part of the successful strategy puzzle. Content is the fuel for your SEO engine!
Many businesses struggle to run SEO projects for their clients where there is no defined resource for content or where the resource is defined, but the requests for content are not processed in a timely manner.
Business owners should be aware of the challenges and workarounds. It is easy to jump into an SEO agreement or spend time on campaigns that end up in overwork, double-work, or lost work, in the name of hitting marketing goals.
No one wants to spend $15,000 on a dead-end SEO project – say, a website or social media management project that ends up costing $25,000 to recoop.
Clarify the costs upfront, budget for them, and decide where your priorities lie. Not all decisions should be based on ranking or website design. There are many other ways to achieve your marketing goals!
5. Practice updated strategies and tactics.
Don’t feel compelled to “do SEO”. That typically leads to forced tactics and often actions that are misguided or no longer impactful.
If a company tries to sell you outdated or spam-like tactics as “strategy,” take a moment to look around, do your research, and align your current best practices to what your business or product needs.
Time, energy, and financial resources can be lost in no time by focusing on narrow or outdated SEO practices.
While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape.
Webmasters and “marketers” continue to misunderstand the role of keywords in general SEO initiatives. Some of these outdated practices are:
Metadata that is not properly aligned with the keywords represented, or the proper intent of the users conducting the searches for the high-volume keywords being targeted.
Google no longer relies on keyword density.
Writing for a specific “keyword density,” like many keyword-focused marketing tactics, is just missing the mark.
Loading up web-pages with keywords — especially the same high-value keyword we are aggressively targeting throughout the website — is going to help us show up higher in search, thus outranking our competition? No!
Write for humans, not search engine crawlers or any other robot. Search engines are advanced enough to understand repeated keywords, their variations, and the unfavorable experience of generally bad content.
SEO entails a lot of work, research, and resources that an established company should be investing in already. That doesn’t mean every start-up should set aside other priorities to focus resources here. But if you do, always look for professionals who can bring you knowledge, resources, and and a broad overview of current practices and strategies to help you determine the best way for you to get the most out of your budget.
If you need more information, write us below. We would love to hear your thoughts!
Imagina, un café acompañado del delicioso aroma de una vela en la mesa.
Como lo que acabas de imaginar en una armónica combinación, así de efectivas son nuestras estrategias de mercadeo en ASTA.
El trabajo en equipo coordina grandes cosas que llevan al éxito y nuestro nuevo cliente Nose Dive Aromas confió en nuestro trabajo y ahora junto a Unlocked Coffee Roasters coordinamos para promover estos dos productos en el mercado.
Sí….estos dos empresarios ahora van de la mano para mejorar sus ventas y ASTA está detrás de todo esto.
No solo el manejo en las Redes Sociales, como Facebook e Instagram, nos caracterizan; también hacer contacto estratégico con negocios que pueden impulsar el tuyo.
La comunidad que confía en ASTA confía también porque ve resultados, tanto a nivel local como internacional. Aunque es claro que hay negocios que por diferentes motivos deben o quieren permanecer locales pero a nivel internacional el apoyo y la rapidez con la que se generan lazos de negocios son importantes y efectivos.
Visita la tienda Unlocked Coffee Roasters fundado por una pareja Colombiana en la ciudad de Greenville en Carolina del Sur!
Como lo describen ellos en Ingles en su pagina web: Unlocked Coffee Roasters es un Start up en Greenville, SC-basado en el proceso de hacer el cafe, y tener un Coffee Shop; enfocado en una alta gama de Cafe especializado donde muestre su lugar de origen.
Producen y distribuyen el cafe Localmente y Nacionalmente, en tiendas (retail) y al por mayor.
El proceso del cafe tostado!
Nacio en el 2018, por Carlos Camargo como CEO y su esposa Rocio Salazar como Co-Owner y Directora de Marketing , nacidos en Colombia, Pais conocido como uno de los mejores importadores y exportadores de Cafe en el mundo!
We use a proprietary blend of coconut apricot and highly refined food grade paraffin wax. Our wax is 100% natural, and was designed to burn slow, and clean.
Utilizamos una mezcla patentada de albaricoque de coco y cera de parafina de grado alimentario altamente refinada. Nuestra cera es 100% natural, y fue diseñada para quemarse lentamente, y limpiamente.
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