When planned and executed properly, you can reap these benefits of organic social media:
Sharing your brand story to a wider audience for free.
Establishing your brand’s personality, values, and positioning
Building and strengthening connections with your customers and prospects by sharing informative, inspiring, entertaining, and shareable content
Engaging with your customers: Supporting your customers with their concerns or questions
Cultivating a community surrounding your brand
STRATEGY
Develop your focus on creating a Marketing Plan involving your current followers
See the Insights, behaviors and stats
When planned and executed properly, you can reap the benefits of organic social media
2. CONNECTION
Posting content on social media to engage with your audience. by sharing informative, inspiring, entertaining, and shareable content. It helps you strengthen your connection with your customers at scale.
3. STORYTELLING
Tell your brand story STORYTELLING is big when it comes to relating to each other. Your STORY is important because people are now buying based on the experience, what you bring to the table, your journey.
4. BRANDING
Increase the interaction so your branding can grow within their own network. Engaging with your customers
Asking questions, polls or even in the stories ask for feedback. Followers love that, and it opens doors to sell as well as to increase your numbers (KPIs)
5. COMMUNITY
Cultivating a community surrounding your brand By bringing a community together, you nourish and help within your location Online work brings the offline and online fusion while increasing exposure
Let’s Talk about the hype about Tik Tok and what will bring to your business if you open the channel, continue making video content or simply for your personal use..
Hashtags are rightfully considered an integral part of Tik Tok advertising campaigns. Using the right keywords and hashtags provide an effective option for new viewers, Hook or keep your current clients on the experience and increase the channel’s reach.
The main trick is to avoid mistakes when adding hashtags.
Some Tiktok hashtags best practices that help growth
Assess your niche. Before launching into the tagging party on TikTok, review your niche, read their posts, watch videos and see what hashtags are used.
Review your competitors and see what tags they are using.
With these ideas, you can create a custom hashtag around your content and encourage your followers to use the hashtags in resharing more like doing a hashtag challenge and hopefully gaining more views and followers.
Make sure that the hashtags relate to your content and campaign. Many content creators fail to focus on their consumers, specially when a trend is in. Not everythign works for your Ideal Client.
Please keep it simple to enable memorizing. When it is too long and complex, it is hard to understand and might not trend.
Using too many hashtags breeds confusion and misdirection and hinders your ideal audience from finding you.
As a rule, use niche-based, and community-based hashtags. Use hashtags in moderation. Under one video, it is enough to add 5-8 hashtags that really work for your page (you can track the effectiveness of tags in the statistics of the TikTok account) and are relevant to the topic of your video. Additionally, ensure that the hashtags are related to your content/brand before using them on your video(s).
Using high-frequency hashtags
Hashtags can be divided into three categories when it comes to their ‘frequency’.
High-frequency – hashtags with over 100 thousand views per each.
Mid-range – they gain from 10 to 100 thousand views.
Low-frequency tags are rarely used in TikTok (they have up to 10 thousand views).
Failing to use hashtags popular in your industry
Popular hashtags are always the most used hashtags on TikTok. By specifying relevant tags in the TikTok search field, you will immediately find your competitors. This will come in handy when looking for new video ideas, as well as strengthening your marketing strategy.
Marketers often tend to limit their content to only trendy hashtags, undermining the impact of community-centered hashtags.
So, ensure you use hashtags that other entrepreneurs in your niche use to reach your target audience.
Using only trending hashtags
Why limit yourself to trends?
It’s easy to think you have to use only trending hashtags, especially when you’re new on TikTok.
Even though trending hashtags may bring some traffic to your profile, it may limit the chances of your desired brand audience finding you.
Instead, use a mix of trending hashtags and more hashtags that relate to your brand.
Lost Message for your Sales Plan
The TikTok audience discovers new content by hashtags because they are an important source of traffic for any channel.
The viewers you attract are potential clients of your company.
Hashtags help filter your videos, making them be easily found by your target audience. Search suggestions are made based on which words a user entered into the search bar. If your tagged content is relevant, you get additional views.
Thinking hashtags guarantee success
Hashtags will not do everything for you, it’s not magic.
Even the right selection of tags is not a guarantee of popularity and success on the platform. Content and quality play a decisive role.
Goals can help you focus on what you want to accomplish with your marketing efforts and help you keep a record of your progress over time. You may already have an idea of what you would like to achieve, but taking the time to write down your goal will help you later when you build your ads.
ASTA Business video about Facebook for business owners
Goals will vary based on the size and stage of a given business. Sometimes the goal it’s important to your marketing efforts, like:
increasing brand awareness
or generating leads.
Whatever your goals are, they should be
specific
measurable
achievable
relevant
time-bound.
There are three objective categories in Ads Manager. Let’s learn more about them.
Awareness
Consideration
Conversion
Awareness: Help generate interest in products or services. Increasing brand awareness is about telling people what makes a business valuable.
Consideration: Get people to think about what a business offers and seek more information.
Conversion: Encourage people who are interested in a business to take a specific action, such as filling out a form or making a purchase.
What are Facebook Ads campaign goals and objectives?
This campaign goal enables your brand to generate more foot traffic and drive sales at all locations.
If your business has a single brick-and-mortar store, use the Reach objective to optimize your ads instead.
When you pick an objective that meets your campaign goals, Facebook Ads automatically optimizes your ads for delivery.
Design your ad with your objective in mind
It’s important to select photos or videos for your ad with your objective in mind to prompt people to take the action you’re looking for.
Consider Facebook ” META for Business” questions when designing your ad:
What am I advertising that will help achieve my business goals during the period my ad will run?
What kinds of images, videos and short text can help me achieve my business goals while being presented in the available ad formats?
Who are my ads meant for, and how can the creative captivate the audience I’m targeting my ad to?
CONCLUSION
There are three categories of ad objectives: awareness, consideration and conversion.
Awareness: Generate interest in your product or service.
Consideration: Get people to think about your offerings and seek more information about them.
Conversion: Encourage people interested in your offerings to buy or use your product or service.
As a digital Marketing agency, this is a big question we try to answer….
Business cards….
yes…
It’s a huge topic thta goes back to the stone age, or depending on the way you do business.
We sell Digital.
We maintain Digital platforms and feed into your Offline world.. but we are also believers of the local perspective.. the one to one sessions and NETWORKING!
How Can You Show Your Value in Your Life Coaching Business Cards?
Your business card is your chance to make an impression and demonstrate the value you provide to your clients.
As business owners, we tend to do or perform as best as we could with the tools given. When you start the entrepreneurial world, nobody gives you the keys to the end goal or the way to keep the “eyes on the prize”. In our Small Business Strategy series we will be talking about “Propostion”
What a Business Value Proposition is and why it is important
•••
Your value proposition is the promise you give to customers that you will deliver something of value to them.
It’s a statement that explains:
(1) the benefit you offer;
(2) who will benefit; and
(3) why you are the best choice to deliver that benefit.
What Is a Value Proposition in Business Development?
As you develop your business, your value proposition defines both the purpose of your business and your relationship with your customers. It should be clear and concise.
To create an effective value proposition, you need to know and understand your target demographic. Ask yourself:
Why are you the best business to solve that problem?
What benefit will customers gain from working with you?
Once you understand your customers’ needs and values, you’ll be able to create a value proposition that appeals to them.
How to determine your marketing value proposition?
Establish the benefits of your product or service
Communicate the value of these benefits
Pinpoint a problem a consumer could be facing
Relate the problem to the value provided by your product or service
Revisit the Vision Statement
Your business vision statement is the starting point for any business development planning, as it’s the core of your inspiration and motivation.
Evaluate Your Business
This second step of your development plan involves examining the current position of your business. First, the easy part.
What are your business’s three best strengths right now?
And what are your business’s three areas of weakness?
Use the SWOT diagram to have all these detailed and worked on.
(1) the benefit you offer
Define your customer by getting to know everything you possibly can about him or her. Think carefully about your product or service.
Exactly who would want to purchase it?
prospective customers about:
What companies they like
What they look for in an industry-specific product or service
What type of language resonates with them
(2) who will benefit
Consider what challenges or pain points your customers have and how you are addressing those problems. Think about both the practical and psychological benefits your solution provides.
For example, if you’re a property management firm, you aren’t just buying and selling real estate on behalf of your customers. Hopefully, you also offer specific advice that makes them feel their money is safe and well-invested.Brand messages should be reinforced throughout many – if not all – of the touchpoints in your customer’s journey with your brand.
(3) why you are the best choice to deliver that benefit
Consider what challenges or pain points your customers have and how you are addressing those problems. Think about both the practical and psychological benefits your solution provides.
If you have one, your value proposition should also include your unique selling proposition, or the thing that sets you apart from all of your competitors.
Value Propostion Examples
SHOPIFY
Shopify’s customer value proposition essentially says that it can do everything you need it to, all on a single platform. This speaks to some of the fundamental needs and concerns of someone who’s starting a new business: it can all get real overwhelming, real fast.
The company’s website says that the platform supports customers “from first sale to full scale,” and features everything you could need to start, sell, market, and manage your business.
To back it all up, those four items have their own page in the website’s main navigation, allowing users to directly explore how Shopify can help with each of those facets of starting, running, and growing a business.
CROSSROPE
Crossrope is a unique jump rope with a very clear product value proposition. They flat-out say that they’ve perfected the jump rope with “meticulous engineering” and “hours of testing.”
It’s clear that the makers behind the Crossrope have put a lot of work into it, and they clearly explain the elements of their design that make these workout tools unique and high-quality.
The company also has clever names for the two types of Crossrope: the “Get Lean” set and “Get Strong” set. These differentiate the two types while clearly stating the benefit for the customer.
Manitobah Mukluks has a more purpose-driven story and brand value proposition than many other ecommerce stores.
On the homepage of the website, you’ll learn that the company is Indigenous-owned, with products that are handmade by Indigenous artists who receive 100% of the proceeds. Throughout the website, the team at Manitobah Mukluks does a great job of weaving the stories of their ancestors throughout the brand’s products.
ASTA will give you reasons why you should start now!
You might be thinking, why do I need a marketing plan for my business? Is it that important? Anyone can create a marketing plan.
It doesn’t have to be complicated and can even be written on one page if that’s what works for you!
Why is it important?
A marketing plan, will help you grow your business in a much faster and more effective way. Having a marketing plan will also improve your wellbeing as you become a more organised and in control business owner.
It enables better time management.
Planning might not be your thing, but it makes managing your time so much easier.
Here are three reasons why the Marketing plan will help you grow exponentially:
A marketing plan provides valuable structure and time efficiencies.
The marketing plan provides valuable structure and time efficiencies to run your business smoothly.
It enables you to find opportunities to batch produce and repurpose your content. As well as schedule your activities in advance and delegate marketing tasks to others. Your team or employees will thank you for it!
These are all fantastic ways to get back the time you need to run your business. Focusing in client acquisition, customer service and even releasing new products!
2. More effective use of your marketing budget
For service-based businesses, it’s common for sales to be a bit up and down. Your sales flunctuate depending on the season, the high volume of expenditure, the market and even what social emdia has a hyped about!
Yes…. whatever we see in social media, the consumer will see and will buy!
So you need to be on top of whats happening, but at the same time follow your plan in order to focus and out of the moment sales opportunities you can get towards your clients.
If you know you’re going to be busy, you can turn off your advertising campaign. And then turn it back on again just before your business starts to drop off.
Spending strategically evens out your lead generation, and your marketing return on investment improves.
3. Increase trust and attract your dream clients
You’ll be more focused on what your dream client wants to hear. This is called “your niche”. What your ideal client is and will be . In marketing is the Buyer Persona- the ideal client who will pay for the service or items in the price thta you need to sell it for.
When you have a content marketing plan for how you want to show up in front of your target market, it will ensure consistency, and this creates a clear message for your target market.
Consistency, branding and strategy are key concepts fro your marketing plan and to really see the product of it. The more organized, detailed and scheduled… the more results you will see.
It also avoids any confusion about what you stand for and what your brand represents.
The organization will allow you also to measure the results! which is very imprtant, since you cannot know if something is working or not, if you dont have a way to measure it.
If you have any questions or comments, ASTA business is here for you!
Let´s get started:
Write us a short e-mail and we will get back to you promptly.
